von Schubert, Petra; Williams, Susan P.

Bitte referenzieren als:
Schubert, Petra; Williams, Susan P. (2009): An Extended Framework for Comparing Expectations and Realized Benefits of Enterprise Systems Implementations, in: Proceedings of the Fifteenth Americas Conference on Information Systems, San Francisco, California, August 6th-9th, 2009.

Themenbereich(e):ERP-Systeme; Benefits Management; Betriebliche Anwendungssysteme
Art der Publikation: Konferenzbeitrag

Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.


amcis2009_expectations_benefits_final.pdf(231 KB)

Direkter Link auf diese Publikation: http://www.uni-koblenz-landau.de/de/koblenz/fb4/iwvi/agschubert/publication/pubs?id=629

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