Workshop: Metrics, Analysis and Tools for Online Community Management (MAMA)

Workshop: "Metrics, Analysis and Tools for Online Community Management (MAMA)"
The MAMA Workshop is part of the Social Business Day at INFORMATIK 2013

Workshop organisers: Thomas Gottron, Petra Schubert, Tim Küttner
Workshop moderator: Prof. Dr. Petra Schubert

Preliminary programme:

09:00 Welcome, Introduction
Petra Schubert (Uni Koblenz)

09:20 Keynote: Network Analysis Tools for Online Communities: The Koblenz Network Collection
Jerome Kunegis (Uni Koblenz)

09:50 Invited Talk: Social Media and Communities are More than a Tool and Nice Numbers
Michael Schwandt (SAP)

10:30 ** Coffee Break **

11:00 Invited Talk: The Online Platform of the INCOSE Community
Ryan Mortimer (Lockheed Martin), Jonathan Barrass (Rolls-Royce)

11:30 Technical Talk: Social Network Trend Indicator
Marc Walterbusch, Alexander Bosse, Frank Teuteberg

12:00 Technical Talk: Here, have an upvote: communication behaviour and karma on Reddit
Donn Morrison, Conor Hayes (DERI)

12:30 ** Lunch **

Target group:
The workshop is targeted at people interested in the measurement of communication and collaboration in social media environments. The presentations cover a broad range of interesting topics and represent a mix of University and industry perspective.

The workshop is run in English.

Abstract
Online communities have become a part of many aspects of our everyday life. For many people they form an essential channel for communicating with their friends and private social network. Business oriented communities create a rich eco-sphere of information and interaction with employees and customers for industries. Frequently, new community platforms are launched on the public web, for dedicated interest groups or in company intranets. The number of members in these communities quickly grows to thousands or even millions of users. The complex nature of such online communities, their structure, the generated content as well as their social value motivate a demand to manage these communities and to take care of their prosperity. This demand calls for tools to analyse, understand and actively manage online communities. In the context of larger communities even the role of a community manager is called for.

In this workshop we will bring together researchers and practitioners to discuss concrete scenarios and needs of community owners and administrators on the one hand and solutions and tools for the analysis and management of communities developed and proposed by researchers on the other hand. To this end the workshop is composed of invited talks from industries to demonstrate their settings and challenges as well as technical program with scientific papers.